Personal care refers to the practices and products that individuals use to maintain personal hygiene, grooming, and appearance. It encompasses a wide range of activities and items designed to enhance and maintain cleanliness, health, and well-being.

Personal care starts with basic hygiene practices such as bathing or showering, washing hands, oral care (brushing teeth, flossing), and skincare (cleansing, moisturizing). Grooming practices such as hair care (washing, styling), shaving, nail care (trimming, filing), are also included in this category. Products like makeup, skincare creams, lotions, and serums are also included to enhance appearance, treat skin conditions, and protect against environmental factors.

Some personal care products also serve medicinal or therapeutic purposes, such as sunscreen for UV protection, acne treatments, antiperspirants, and dental care products with fluoride.